7 MARCH 2019
Head of PR and Engagement
The Chartered Institute of Marketing
James Delves was appointed as CIM’s Head of PR and External Engagement in 2017, prior to that James held the position of UK Communications Manager at Motorola.
A recognised senior communications specialist by both CIM and the PRCA, James has spent the last 16 years executing marketing and PR campaigns for many of the world’s leading brands (including: Netflix, Vodafone, Samsung, Intel, JP Morgan and McAfee) across the SME, finance, telco, public, construction and defence sectors.
At CIM James is responsible for the strategy, planning and execution of public relations, public affairs, research, social and content marketing. His work is implemented at an international, nation and regional level supporting both local chairs and CIM’s sector interest groups. He is currently heading up CIM’s Export Ready campaign, which looks to advise and promote exporting opportunities to the UK’s SME community, pre, during and post Brexit.
CIM and PwC Research collaborated in 2018 to define, not merely the size and impact of the UK marketing industry in terms of jobs and revenues, but also to understand the challenges and opportunities inherent in export markets. The research details the critical role marketing plays not only highlighting opportunities in new markets but also putting together the strategies for building relationships and business growth.
CIM will take you through the key findings and would like to discuss with you your views and opinions on the opportunities and barriers the findings pose – especially in light of Brexit.
The opportunity: 70% of exporters anticipate an increase in exports over the next three years and only 4% of existing exporters say exports will decrease.
The current situation: While it’s clear many SMEs already sell overseas, only a third (34%) follow a specific export strategy.
The barriers: Our research explores the main barriers to UK SMEs seeking to export their products and services. Explains how to identify skills gaps; and why know-how is regarded as greater barriers to exporting than tariffs.